August 23, 2025, South San Francisco

CULTURA FEST

About
CULTURA FEST

Join us on August 23, 2025 from 11am to 5pm in downtown South San Francisco for Cultura Fest 2025.

Free to attend, Cultura Fest is a vibrant celebration of culture, identity, and creative expression. While many Salvadorans in the U.S. have blended into broader Latino communities, the need for a space that truly reflects our heritage still remains.

Cultura Fest fills that gap—bringing people together through music, art, and food. It shines a spotlight on Salvadoran and Latin American artists, chefs, and performers, honoring our shared journey of resilience and creativity.

Cultura Fest is more than a celebration. It uplifts local businesses and supports nonprofits focused on youth mental health, family resources, and the arts.

Made possible by generous sponsorships and donations, proceeds help preserve and promote our vibrant cultures. Every contribution makes a difference!

Vibe Stage

Our concert brings powerful rhythms and unforgettable energy to the heart of South San Francisco. Featuring Salvadoran and Latin American artists, the night blends cumbia, hip-hop, and reggae in a celebration of culture, resilience, and unity.

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Art Gallery

Our gallery uplifts Salvadoran and Central American artists and reflects the identity, resilience, and stories of our communities. A space for connection, bold expression, and shared roots.

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Gear Up

Cultura Fest, AFJA, and Soccer and Smiles are collecting gently used cleats, balls, jerseys, and shin guards to support youth in El Salvador and Central America—honoring the passion for fútbol that lives across our cultures.

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Cultural Dance

Celebrate the beauty and tradition of Salvadoran folkloric dance—featuring colorful costumes, regional rhythms, and stories passed down through generations. This performance honors our cultural heritage.

Multicultural Parade

Enjoy a vibrant display of traditional dress, music, and dance as we honor the rich cultural roots that shape our communities and the spirit of South San Francisco. Come experience the joy, rhythm, and heritage on full display!

Marketplace

From pupusas to plantains, explore the flavors of Central American cuisine—plus local favorites that reflect South San Francisco’s culture. Stroll through a lively marketplace with artisan vendors, handmade goods, and cultural treasures.